For our Summer 2025 limited edition release, SBD Singapore present the Aspire Range.
Aspire marks a new chapter for SBD – a collection that reflects the evolution of strength sports and our growing community. For the first time, this campaign brings together six elite athletes from across powerlifting and, in a first for a limited edition campaign, CrossFit. This represents a significant step for SBD as we continue to expand our presence across all strength disciplines.
The campaign features a powerful line-up of athletes, each showcasing a unique story of ambition, determination, and achievement.
From the world of powerlifting, Sonita Muluh made history as the first woman to squat over 300kg. Austin Perkins holds the all-time world record squat and total in the 75kg class, while Ade Omisakin set a raw total world record in the 83kg class last year. Tiffany Chapon remains dominant in the 47kg class with multiple world records and consistent top-tier performances. Kasemsand Senumong, 2024 world champion in the 66kg class, previously held the raw total and deadlift world records, showcasing his world-class precision and strength.
Joining them is Lucy Campbell, making her SBD limited edition debut. After placing 16th at the 2022 CrossFit Games, Lucy returned to the competition floor this year to win the women’s elite division at TYR Wodapalooza 2025 – a remarkable comeback following two years away due to injury. Her inclusion in this campaign highlights the growing breadth of the strength community and reflects SBD’s commitment to supporting athletes across all strength sports.
This launch also sees the introduction of our latest innovation in performance wear – SBD Training Apparel, manufactured in both male and female fits. The new Training Shorts and Training Shirt are designed for high-intensity sessions, featuring lightweight materials that offer breathability, flexibility, and all-day comfort. Whether in the gym or in competition, Aspire represents the next evolution in strength training gear.
